Ebook MR2 (with CourseMate, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
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MR2 (with CourseMate, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
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About the Author
Tom J. Brown is Noble Foundation Chair in Marketing Strategy and Professor of Marketing in the Spears School of Business at Oklahoma State University. In addition, he serves as Director of the Center for Customer Interface Excellence in the Spears School. He received his Ph.D. from the University of Wisconsin-Madison. Dr. Brown teaches marketing research and has supervised hundreds of student research projects for industry clients ranging from not-for-profit service organizations to Fortune 500 companies. Dr. Brown is a past recipient of the Sheth Foundation Best Paper Award in the Journal of the Academy of Marketing Science. In addition, he received a Richard D. Irwin Foundation Doctoral Dissertation Fellowship while at the University of Wisconsin, the Kenneth D. and Leitner Greiner Teaching Award, and the Regents Distinguished Research Award, both at Oklahoma State University. In addition, he was recognized as an International Research Fellow at the University of Oxford for his work on corporate reputation. Dr. Brown's articles have appeared in the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Applied Psychology, Journal of Retailing, and Journal of Service Research. His current research interests include organizational frontline research (e.g., customer orientation of frontline employees; customer influences on frontline employees) and causes and effects of corporate associations (e.g., reputation, identity). He is cofounder of the Corporate Associations/Identity Research Group as well as the Organizational Frontlines Research Symposia series. He is active in the American Marketing Association, having co-chaired multiple national conferences, co-hosted the AMA/Sheth Doctoral Consortium, and served as president of the Academic Council. In addition, he serves in a leadership role at Sunnybrook Christian Church.
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Product details
Series: New, Engaging Titles from 4LTR Press
Paperback: 240 pages
Publisher: Cengage Learning; 2 edition (February 12, 2013)
Language: English
ISBN-10: 9781133958413
ISBN-13: 978-1133958413
ASIN: 1133958419
Product Dimensions:
8.8 x 0.5 x 11 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
15 customer reviews
Amazon Best Sellers Rank:
#29,992 in Books (See Top 100 in Books)
It's good for when you're not familiar with marketing research but I'd admit it does feel a bit redundant at places but again this would be a fantastic book for someone wanting to get into the field.
Offers a great deal of useful information and guidance for developing market survey materials. We are using this for my market research course and I appreciate the insights it offers into developing meaningful surveys.
as advertised
Helpful for business research class
Advertisement same as when received. Quick and easy shipping, Good book, recommend.
Excellent!!!I blink at this book was at my door.FAST!! FAST! Thank you
Gets the job done. I just hate school and don’t want to use it
Dr. Tracy Suter is a genius.
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